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PACKAGING DESIGN
A packaging design assignment of creating a new sour candy brand. Nutrition Facts tables, dielines and barcodes are provided by my instructor at OCAD. Every other asset and design made by me.
Brand explorations
Some keywords for brand identity: Fun, playful, modern, easy-going but enthusiastic and wholesome, is health conscious to an extent but still indulgent – relatable.
Final Design
*Selling points:
•Uses real fruits and no artificial colors.
•Uncommon/Rare fruit flavors: Mangosteen, Tamarind, Guava.
•Less sugar used as the fruits used are naturally sour and sweet.
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